Trump and his family take a significant step into the crypto world with the launch of World Liberty Financial, a DeFi platform, amidst growing political and security challenges.
Trump and his family take a significant step into the crypto world with the launch of World Liberty Financial, a DeFi platform, amidst growing political and security challenges.
In a bold move that intertwines finance, technology, and politics, former U.S. President Donald Trump has officially entered the decentralized finance (DeFi) space with the launch of World Liberty Financial, a new crypto venture. Despite ongoing legal and security challenges, including a recent assassination attempt, Trump continues to push forward with this platform, aimed at revolutionizing how users borrow, lend, and earn interest on digital assets. With the backing of his family and key business partners, this DeFi project is poised to make waves in the ever-evolving cryptocurrency industry.
The decentralized finance (DeFi) industry has reached new heights, drawing in millions of global users. In a surprising development, former U.S. President Donald Trump has now entered this realm with his new project, World Liberty Financial. Many had speculated that this move was politically motivated, aimed at swaying crypto voters. However, Trump has clarified that his foray into crypto goes beyond electoral ambitions. Despite facing a second assassination attempt while golfing at Trump International Golf Club, the project launch went ahead as planned.
Trump, already involved in the NFT space with his successful recent launch of a fourth NFT series, has been linked to various Trump-themed meme coins. However, World Liberty Financial marks his first serious step into decentralized finance. The platform will function as a DeFi money market on the Ethereum blockchain, enabling users to borrow, lend, and earn interest on their crypto holdings. The project will focus heavily on stablecoins, aiming to foster their growth and utility in the space.
During a two-hour live broadcast on X (formerly Twitter), Trump introduced his sons, Donald Trump Jr. and Eric Trump, as key figures in this venture, calling them the “DeFi visionaries” behind the project. Trump himself expressed that entering the crypto world was not optional but a necessity. “Crypto is one of those things we have to do. Whether we like it or not, I have to do it,” he said.
Despite the public display of leadership roles within the World Liberty Financial project, questions remain about how deeply involved the Trump family is in the platform’s operations. A white paper reviewed by Bloomberg listed Donald Trump as “chief crypto advocate” while assigning titles such as “Web3 Ambassador” to Donald Trump Jr. and Eric Trump, with Barron Trump, at 18, positioned as “chief DeFi visionary.” However, the white paper also carried a disclaimer stating that the Trumps do not own, manage, operate, or directly sell the project, though they may still receive compensation.
Critics are concerned that Trump may be using his political influence to bolster personal business interests. This concern is not new, as Trump has long been known to mix political and business endeavors, marketing products such as sneakers, photo books, and Trump-branded Bibles during his 2024 presidential campaign.
